A Super Bowl Lesson in Content Performance Marketing
In Super Bowl XXIV, the San Francisco 49ers stomped the Denver Broncos 55 to 10. Twenty–four years later, the game retains its record as the most lopsided in Super Bowl history. As is the policy with...
View ArticleA Guide to Basic SEO Concepts: Part 1
Have you ever found yourself mystified by SEO lingo? Does it seem like “English as a second language”? You’re not alone. To help you better understand “SEO speak” and communicate more effectively with...
View ArticleA Guide to Basic SEO Concepts: Part 2
Welcome to Part 2 of our 3-part SEO glossary, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series...
View Article3 Parts of Local SEO You Should Not Overlook
You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or...
View ArticleA Guide to Basic SEO Concepts: Part 3
In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives,...
View ArticleHow Do Social, Content and Organic Search Fit Together?
There’s been much discussion about how social media influences SEO, including references to “social SEO.” So what does it all mean, and just how do social media and SEO work together? In this article,...
View ArticleSecure Search: Where Does It Stand Today?
A little over a year ago in September 2013, Google eclipsed all search query data globally, representing one of the most dramatic changes ever to the SEO landscape. SEO practitioners were forced to...
View Article10 Simple Link Building Ideas You Can Do In a Day
A healthy backlink profile is key to your website’s overall search performance. Google and other search engines consider both the quantity and quality of your site’s backlinks in assessing its...
View ArticleCreating the Content Machine: How to Grow Content In-House
Developing your brand’s content to reach your target market may seem like a daunting challenge, especially if you’re beginning at the beginning. Factoring in all that needs to go into effective content...
View Article7 Things You Must Do to Rank for Your Keywords
In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much...
View ArticleHoliday Seasonal Trends – Tips for Travel and Hospitality SEO
When it comes to Q4 holiday marketing, most in the industry immediately think “e-commerce” as it relates to Black Friday and Cyber Monday shopping deals. However, under that broad category are the...
View ArticleGoogle Pirate: Update on What It Is and How it Impacted Sites
The entertainment industry has been fighting piracy for years. Still today, we’re served some pretty serious warnings when watching movies that Interpol (yes, the world police) will come for anyone who...
View Article7 Simple Ways to Discover Long-Tail Keywords
Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword...
View ArticleLessons in SEO and Site Migration: A Case Study
The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be...
View ArticleWhy SEO – Top 15 Reasons to Focus on SEO in 2015
SEO has been around for more than a decade, and now makes up a gigantic share of traffic for successful websites. In fact, recent research by BrightEdge shows organic search is the largest driver of...
View ArticleBlended Rank: Your True Rank for All Types of Search Results
Back in May of 2007, a sea change swept the search engine world with Google’s introduction of Universal Search. No longer were search results displayed only in text format; now, other types of...
View ArticleUsing Google Webmaster Tools for SEO Efficiency
Understanding and incorporating analytics in your search engine optimization strategy is integral for getting the most out of your efforts. One of the best ways to do this is by making good use of...
View ArticleAn SEO’s Guide to Staying Safe from Penguin 3.0
Hummingbird, Panda, Penguin, Pigeon. If these words speed up your heart rate and get your blood pumping, you’re probably an SEO. Every Google update strikes some fear into the hearts of SEOs and...
View ArticleMulti-Channel Attribution for an Accurate View of Conversions
Multi-channel attribution has been both widely accepted by marketers and also one of the most difficult results to calculate and prove. The basic premise is that media channels work together...
View ArticleHow to Monitor Branded Keywords in BrightEdge in 5 Simple Steps
We often forget how important branded keywords can be for our business. Users that search for your brand terms are often your most valuable customers, or have the potential to be. They can be returning...
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