Scaling In-house SEO: Experian, Microsoft and the Secret to Success
Capturing the economy of scale is a fundamental principle for achieving efficiency within an organization. One example is Henry Ford revolutionizing the car manufacturing industry with his...
View ArticleHow to Boost SEO Using Schema
You’ve likely seen references to structured data, semantic markup and “schema.” So what do these terms mean, exactly, and how do they apply to your site’s organic search performance? Often used...
View ArticlePanda 4.1 Recap
On September 25, Google rolled out Panda 4.1 — the latest iteration of its algorithm targeting sites with “thin” and low-quality content. As we reported here at the BrightEdge blog, Panda 4.1 packed a...
View Article5 Quick Tips for Optimizing Your Blog Posts
So you have a blog, and you aim to provide useful posts that address your readers’ interests. Take that content a step further by optimizing those posts with SEO best practices in mind that will help...
View ArticleMobile Site Optimization: 4 Reports You Can’t Live Without
Knowing how to optimize your site for mobile takes the right tools so you understand the experience your site is creating today, and how to make improvements for tomorrow. Both the BrightEdge platform...
View ArticleHow to Create Navigation Using Keyword Research
A well-defined website structure is key to helping both users and search engine bots navigate your site with ease. When you determine the navigation and structure of your site, you are effectively...
View ArticleGoogle Local SEO: A Recap of Changes in 2014
As you know, local SEO has morphed quite a bit in the past year. Within the past few months we’ve experienced some significant changes, notably from Google. In this post, we’ll quickly go over the...
View ArticleBrand Mechanics: The Content, SEO and PR Engine
Did you know that you can leverage content and SEO for public relations (PR) in several ways? In this post, we’ll discuss how SEO practices, including quality content, works in tandem with PR by...
View ArticleLeveraging SEO and PPC Synergy for Search Results
There was much discussion about “SEO vs. PPC” this past year, with many search marketing thought leaders arriving at the same conclusion: they need to learn to get along as one not only complements the...
View ArticleTop 5 SEO Tips for Your eCommerce Site
Ecommerce brands take note: organic search is a key channel for traffic and revenue. In the spirit of the holiday season, we’ve hand-picked five great ecommerce SEO tips and wrapped them up in a bow,...
View ArticleCompetitive Research – Staying On Top In The SEO Space
Reviewing the competitive landscape is one of the important areas when running an SEO program. Learning about competitors, their products and offerings, web positioning (optimization focus,...
View ArticleMarketer Spotlight: Mark Fiske, Ancestry.com
Marketer Profile: Mark Fiske is the Vice President of Channel Marketing at Ancestry, a recent BrightEdge customer, a Silicon Valley Search Engine Roundtable founding member and a graduate of Michigan...
View ArticleHow to Perform an SEO Site Audit for Maximum Benefit
According to a study we conducted at BrightEdge, an estimated 51 percent of all your website traffic comes from organic search. Other factors such as direct traffic, paid search and social media...
View ArticleBlogging and SEO: A Relationship It Pays to Nurture
Content Performance Marketing is a driving force in digital marketing, which requires an organized and disciplined approach to producing and tracking multiple asset classes, including the site, images,...
View ArticleWhy SEO Should Lead Your Website Re-design Project
A website is a business representation online and SEO should be involved in a site redesign from the very beginning. The problem, however, lies in the persistence with which many site owners view SEO...
View ArticleGoogle Local Best Practices and How-Tos
You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or...
View ArticleBest SEO Books 2016
Maybe you are looking for the perfect gift for an aspiring SEO or SEO colleague. This summary and guide of the best SEO books will help you make the right choice. There are 14 books on Amazon with SEO...
View ArticleGoogle Quick Answers
Taking Your Content & User Experience to New Heights on the SERP What is Google Quick Answers? In September 2014 Google introduced a new method of presenting content relevant to “how to…” or “what...
View ArticleSEO Benchmarking: A Webinar on 6 Insightful BrightEdge Reports
Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark...
View Article7-Step-Guide to Site Migration and SEO Success
The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge...
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