The Case for Using Schema
You’ve likely seen references to structured data, semantic markup and schema. So what do these terms mean, exactly, and how do they apply to your site’s organic search performance? Often used...
View Article5 Things to Know About 404, 301, and 302 Redirects and Their Impact on SEO...
Let me start off with a simple assertion. 404 redirects are bad. They are a terrible user experience and the search bots will penalize you meaningfully for it. 404s occur when a page is deleted from...
View ArticleSemantics and the Future for SEO, Conversions, and UX – Part 1
Michael Kirchhoff, one of BrightEdge’s top SEO minds, wrote this series of articles on the semantic web and what it means for SEO last year. It is one of the best sets of advanced SEO content we have,...
View ArticleTaxonomies and Content Silos: Technical SEO and UX Strategy – Part 3
This is part 3 of a series on semantic search by Michael Kirchhoff. You can read part 1 on Semantics and part 2 on Content Silos. An estimated 50% of sales are lost because people on web sites cannot...
View ArticleBrightEdge at SMX Advanced 2018
This year’s SMX Advanced has come and gone. We share some of our main takeaways. Much of the focus at this year’s SMX was on subjects that have been on the community’s radar for awhile, such as machine...
View ArticleGuide to Basic SEO Concepts: Part 3
In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives,...
View ArticleGuide to Basic SEO Concepts: Part 2
Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series...
View ArticleA Guide to Basic SEO Practices: Part 1
To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms,...
View ArticleBreaking Down SERPs: What Every Business Needs to Know
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to...
View ArticleDiving Into The Value of Your SEO Reporting
SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what...
View ArticleSocial Media and SEO: How to Use Them Together to Drive Leads
Social media can play a powerful role in SEO and building a brand’s online presence. Although the links from social media are typically no-follow, they can benefit brands throughout the buyer’s journey...
View ArticleHow to Manage SEO Efficiently
SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic....
View ArticleHTTP vs HTTPS and SEO in 2020
Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June 2014 with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be...
View ArticleThe Case for Using Schema
You’ve likely seen references to structured data, semantic markup, and schema. So what do these terms mean and how do they apply to your site’s organic search performance? Often used interchangeably,...
View Article5 Things to Know About 404, 301, and 302 Redirects and Their Impact on SEO...
Let me start off with a simple assertion. 404 redirects are bad. They are a terrible user experience and the search bots will penalize you meaningfully for it. 404s occur when a page is deleted from...
View Article