Using SEO Optimization and Search Engine Marketing to Drive Success
SEO optimization and search engine marketing are two terms that both fall under the heading of search marketing. They are two branches of the same tree in that they each work to engage users online and...
View ArticleYour Understanding of Website Ranking Will Impact Your Success
Your website ranking is how high and where your site appears in the SERP for relevant keywords. This positioning impacts your site visibility and your click-through rate and thus your brand growth and...
View ArticleSearch, Content & Digital Marketers United – Share16 Speaker Snippets
Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24th -26th – Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and...
View ArticlePenguin 4.0: The Latest On What You Should Know
It has been a few weeks now since Google announced the introduction of Penguin 4.0. This latest version revolutionized how we all think about Penguin, as it now runs real-time ... The post Penguin 4.0:...
View ArticleFast Facts on Google’s New Mobile Index
Google made another announcement recently that is generating considerable conversation. In the next few months they will create a new mobile index, separate from their desktop index. And what’s really...
View ArticleGoogle’s Mobile-First Index: What You Need to Know to Win Mobile Moments
Experiments with Google’s mobile-first index are underway On Friday, November 4, 2016 Google announced that they launched an experiment on their mobile-first index. This announcement came as a surprise...
View ArticleShare16 Videos Are Live: Search, Content and Digital Marketing Community...
One of the things we value most about Share is that the conference brings together a multitude of professionals to exchange actionable insights to the search, content, and digital marketing industry...
View ArticleStep-by-Step Guide to SEO Opportunity Forecasting Powered By BrightEdge
Take a proactive, unbiased, and data-driven approach to prioritizing keywords phrases that are realistic to target for your next SEO and Content Marketing initiative with BrightEdge SEO Opportunity...
View ArticleWhy SEO – Top 15 Reasons to Focus on SEO in 2017
Why SEO? is a question SEOs and digital marketers face inside of and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of...
View ArticleWhy Make Organic Search the Focal Point of Successful Marketing?
An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines,...
View ArticleBest SEO Books 2017
Whether you are looking for the perfect gift for an aspiring SEO or SEO colleague or want to make sure you are the SEO ninja in the room, this summary and guide of the best SEO books will help you make...
View ArticleHTTP vs HTTPS and SEO : HTTPS is the new web standard, “Imperative”
Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June 2014 with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be...
View Article5 Benefits of Content Marketing
Leverage these Benefits of Content Marketing to Drive Growth Believe it or not, content marketing has been around since 1732 when Benjamin Franklin published the Poor Richard’s Almanack in order to...
View ArticleBrightIdeas Webinar – Debunking Myths: Organic and Content Marketing Convergence
Join us on April 27 at 11am PST / 2pm EST for a webinar that debunks the greatest myths about organic and content marketing. It’s become increasingly clear that organic and content marketing are in the...
View ArticleBrightEdge Sponsors SMX Advanced 2017
Voice Search, Quick Answers, Google AMP, local SERPs, oh my! Search engines never seem to stop changing. Ensuring you are winning in content marketing and SEO can be overwhelming. Therefore, we will be...
View ArticleGoogle Answers, Quick Answers
Download BrightEdge’s free white paper on How to Get into Quick Answers. What is Google Quick Answers? Google Quick Answers – highly-visible text snippet answers and links placed at the top of the...
View ArticlePlanning an SEO Marketing Strategy
Whether you’re starting a new website, rebranding, or recovering from a penalty, your SEO marketing needs a plan. The digital landscape and technologies are changing at an increasing pace. The channels...
View ArticleThe Google Algorithm Likely Changes Depending on the Query
Google confirmed that its search algorithm automatically alters its weighting depending on the type of search query the user enters. Over the past few days, Google representatives have participated in...
View Article7-Step Guide to Site Migration and SEO Success
The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge...
View ArticleMaximizing Your Site Migration with BrightEdge Content Optimizer
A site migration is the moving of a site from one domain or url structure to a new one. This migration might be a simple shift in domain name, or it could involve factors such as a new CMS or a...
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