SEO During a Site Move or Redesign
Most Web developers put SEO issues on the back burner while moving a website, when in reality, they should be putting SEO as a top priority. If the site is not optimized effectively, people will not be...
View ArticleThe Top 5 SEO Trends and Opportunities in 2016
Business Analysis and Data Technology as a Concept One of our most popular blog posts of 2015 was Staying on Top – The Top 5 SEO Trends for 2015. And we think we did pretty well identifying the...
View ArticleGoogle Search Operators
Google Search Operators — 8 Popular and Useful Commands Understanding how websites interact with Google is the key to SEO. Google offers site owners a number of different search operator commands...
View ArticleThe SEO Title Tag
The Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success Recently, a respected industry columnist who had just interviewed John Mueller of Google and concluded that the title tag is severely...
View ArticleA Timeline of Google’s Algorithm Updates
You hear a lot about Google algo updates and may have a some trouble keeping them straight. There are over 200 components to Google’s algorithm, and most are not defined publicly. SEOs like to focus on...
View ArticleHTTP, HTTPS and SEO
Google announced in 2014 that HTTPS was now being considered a ranking signal and that this “lightweight signal” that would affect less than 1% of queries. So a year and a half later, where do we...
View ArticleShare16 Call for Speakers – Open Now until April 15th!
BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from...
View ArticleThe Fastest-Growing, Most In-Demand Marketing Jobs & SEO Jobs
In just a few short years, nearly everything about marketing has evolved: the platforms, the strategies, the content, the channels, the relationships with customers, and the development of Marketing’s...
View ArticleOrganic Search and How It Differs from Paid Search
The World We Live In The internet makes massive amounts of data available to us at a moment’s notice. It allows people and businesses to interact with each other, do research, and make purchases. In...
View Article10 Link Building Ideas You Can Do In a Day
Backlink building often appears to be a complex and time consuming process. But it’s not always as hard as it seems. In case you missed it, we are republishing this great piece featuring 10 simple link...
View ArticleBest Practices for Working SEO and PR Together
Fifteen years ago it might have been hard to imagine how much the Internet could change our society. It has influenced everything from how we shop to how we keep in touch with friends and family. These...
View ArticlePlanning an SEO Marketing Strategy
Whether you’re starting a new website, rebranding, or recovering from a penalty, your SEO marketing needs a plan. The digital landscape and technologies are changing at an increasing pace. The channels...
View Article5 Things to Know About 301 & 302 Redirects and SEO Results
When creating a website, learning how to use redirects is a valuable step in building an optimized website. These redirects can help you maintain your PageRank and the reputation you have earned...
View ArticleBrightEdge Research: Demystifying Google SERP Layout Changes
Google has been testing changes to its search engine results page (SERP) layout for quite some time. But in February this year, they made the changes official: Ads and content were removed from the...
View ArticleSuccessful Site Migration Using BrightEdge
The world of SEO and search engine marketing continually changes as Google adjusts its algorithm and consumer tastes evolve. As these adjustments begin to take hold, brands sometimes find themselves...
View ArticleBalancing the Scale of SEO Content Strategy
Content marketing continues to explode across both the B2B and B2C industries. An estimated 90 percent of the data available today has been produced in just the past 2 years. An estimated 76 percent of...
View Article5 Reasons Why a Backlink Checker is Not Enough
Competition is fierce in the modern digital marketplace. More than three-quarters of both B2B and B2C companies use content marketing in their promotional efforts and at least 50 percent across both...
View ArticleSERP Change Alert: 4 Must-Know Facts for Google’s New Rich Card Carousel
Google continues to invest in the user experience and expand the diversity of universal results above the traditional text results, so it is imperative that content marketers stay up-to-date and evolve...
View ArticleNew Share16 Speakers, Programs & Early Bird Pricing
Following the outstanding ‘sell-out’ success of Share15 and a record-breaking year of growth and m arketing innovation at BrightEdge, I am delighted to announce the launch of the new Share16 website....
View ArticleLocal Three Pack and the “I Want To Go” Micro-Moment
The Local Three Pack Introduced in 2014, the local three pack is a feature that occupies the top of the organic portion of the organic SERP, provides a map of the user’s area, and provides address and...
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