Semantics Is the Future for SEO, Conversions, and UX – Part 1
Since its birth in 1998, Google has been continually evolving and improving its ability to match users with the websites that answer their needs. The Internet has grown from just over an estimated...
View ArticleWhy Make Organic Search the Focal Point of Successful Marketing?
An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines,...
View ArticleShare16 Early Bird Pricing Ends 6/30
Be a Part of Share16 – For All the Right Reasons Share16 is a top rated conference, according to both Forbes and Inc. Magazine. This 6th annual digital marketing event brings together the highest...
View ArticleThe Importance of Psychology in Landing Page Optimization
Emotions have a fundamental role in the choices we make. In the 1990’s, neuroscientist Antonio Damasio began a study of people with brain damage that led to revelations in numerous fields– including...
View ArticleSeizing The Mobile Marketing Opportunity
Mobile usage is huge. Google announced in 2015 that more than half of the searches performed are now on mobile devices. Mobile also represents 65 percent of all digital media time. Customers are not...
View ArticleShare16 Agenda Live: Advanced SEO, Content & Digital, Career Advancement
BrightEdge have great pleasure in announcing that the Share16 content and agenda is live. Recognized by Forbes and Inc.com as a must-attend conference – this year Share16 welcomes leading brand...
View ArticleThe Ultimate SEO Dashboard for CMOs
We invite you to join the webinar to learn more about the Ultimate SEO Dashboard for CMOs on July 21 at 10am PST, 1pm EST. CMOs, do you want to know what SEO elements you should be keeping an eye on?...
View Article“I Want To Buy”– The Purchase Micro-Moment – Part 3
This is part 3 in the micro-moments series. The previous entry focused on the “I want to go” micro-moment. “I want to buy” is the next moment in the series. It is highly relevant to all digital...
View ArticleWebinar: How to boost organic traffic with Quick Answers
Given that an estimated 51 percent of your website traffic arrives from organic search, it is important to keep track on what new developments can boost your organic traffic. Google Quick Answers –...
View ArticleUsing Keyword Analysis To Improve Content Strategy
Performing a keyword analysis as you develop your content can help you accurately target your intended customers and create material that resonates with their interests and needs. When performed...
View ArticleBreaking Down SERPs: What Every Business Needs to Know
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to...
View ArticleHow to Manage SEO Efficiently
SEO management means integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than...
View ArticleWebinar: Why Share16? Real Strategies. Proven Success.
Webinar: Why Share16? — August 17 at 10 AM PT / 1 PM ET Share16, BrightEdge’s 6th annual digital marketing conference, is only 11 weeks away and shaping up to be the best one yet. In an upcoming...
View ArticleUse Keyword Research to Enhance Content Creation
Keyword research is the process of choosing the best queries to write and optimize your content around. Keyword research allows you to write in the language appealing to your audience. It can influence...
View ArticleHow Lead Generation Marketing Can Boost Your Revenue
Lead generation marketing is the process of sparking interest in the minds of your prospects about your brand, products, and services. The goal is to start the research and inquiry process so that the...
View ArticleHow to Increase Website Traffic
Website traffic describes the visitors who arrive on your page and the data you can collect from these visits. When these prospects visit your site, you have the opportunity to entice them to enter...
View ArticleWhy an SEO Checker is Not Enough
An SEO checker, a tool that helps you analyze your website to see how well you are optimizing your content and remaining compliant with the best practices for the major search engines, is a valuable...
View ArticleGoogle Announces Penguin 4.0 Update
Google has announced that they have made significant new Penguin updates that all website owners should be familiar with. These changes include how Penguin is incorporated into the algorithm and how it...
View ArticleMaximizing Your Site Migration with BrightEdge Content Optimizer
A site migration is the moving of a site from one domain or url structure to a new one. This migration might be a simple shift in domain name, or it could involve factors such as a new CMS or a...
View ArticleTaxonomies and Intelligent Content for SEO- Part 3- Content Silos: Technical...
This is part 3 of a series. You can read part 1 here and part 2 here. An estimated 50 percent of sales are lost because people cannot find what they were looking for. Your UX strategy, site navigation,...
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